The Growing Popularity Of Online Sportswear Shopping In South Africa

Ryderwear is a leading brand in Australia for the weight-lifting,
gym wear an athleisure industries. The company was originally started by David
Lukic, who at 18, took home the title of Mr Teenage Australia. The formation of
the Ryderwear brand arose from the need for David to find better fitting bodybuilding
and gymwear as his body grew from a once-skinny kid into a title winning body

Ryderwear headquarters are based in Adelaide, Australia
however the company now ships to countries across the globe including the UK
and the US. Rogue and Vogue is an online distributor of the brand, suppling Ryderwear
South Africa.

Ryderwear gym wear includes both men’s and ladies gym wear
sold online and includes the basic gym essentials such as men’s gym vests,
stringer vests, workout shorts, t-shirts and hoodies. For the ladies, it is seamless
gym leggings, workout shorts, sports bras (low, medium and high impact sports
bras) and crop tops. Ryderwear SA products also include accessories such as
water bottles, booty bands, waist bands and gym bags.

Ryderwear garments are manufactured using Seamless Knit
Technology resulting in technically advanced activewear that is perfectly
designed to work with your body in any activity. Ryderwear sportswear often
gets described as “activewear so comfortable it feels like you’re wearing a
second skin”.

The benefits of Ryderwear garments are numerous and include
the following:

Prevents chafing, provides all-round body support, improves
temperature control and reduces sweating, enhances performance through improved
blood flow, relieves muscle pain and stiffness, shortens recovery time and eliminates
camel toe.

You’re probably wondering how ?

It all comes down to the Seamless Knit Technology.

By machine knitting the garments into (mostly) completed
pieces the need for seams is eliminated. This means no irritating stitches to
chafe on and also the ability to give different parts of the gym wear different

Different elesticity zones and thicker machined material
provides for squat and lunge proof movement as well as even body coverage
resulting in that ‘second skin’ feel. This 3 dimensional knitting technique
produces a 4-way stretch fabric which allows the body to draw on support
exactly where it is needed.

The absence of a back to front seam in our seamless leggings
eliminates unwanted pulling and wedging, a major cause for camel toe! Compartmental
compression aids in forcing oxygen rich blood to areas where it is needed most,
resulting in enhanced muscle performance and quicker recovery times. Moisture
wicking material and machined mesh zones eliminate sweating and disburse excess
heat for a comfortable workout.

The market for Ryderwear is not limited to weight lifting
and gym goers however. Ryderwear squat proof leggings and the collection of sports
bras are also firm favourites of fitness enthusiasts in the crossfit, running,
yoga, home workout and pilates arenas. Ryderwear is also very popular in the athleisure industry. Athleisure refers to the dual nature of the clothing brand in both the athletic and leisure niches. The idea is for its clients to be able to work out in the clothing but also wear it out afterwards in informal settings. Think coffee with the girls after a morning workout! 

Competitors to Ryderwear include brands such as Gymshark, Lululemon, Firm Abs and Lorna Jane.