The arrival of 2021 has seen Burger King go out with the old and in with the brand-new. Right now, the most apparent change is its brand-new logo. Throughout the year, it’s also due to revitalize uniforms and packaging together with its signs, advertising, and marketing. Based on its logo design reveal, the brand could be headed for a winning year.A quick
history of Hamburger King logo designs
Burger King originally started as Insta Burger King. Their original logo was their name in black, topped by what appeared like a sun in gray and black. This lasted one year (1953-1954). They then changed to utilizing simply their name in black. This lasted from 1954 to 1957.
In 1957, Burger King introduced color and intricacy. Their logo design ended up being a king sitting on top of a hamburger, sitting on top of a banner with their name and the motto “HOUSE OF THE WHOPPER”. This lasted from 1957 to 1969.
In 1969, they introduced a new logo with their name “sandwiched” inside a bun. This essentially lasted from 1969 to 1999 although the coloring was retouched in 1994. The dawn of the brand-new millennium triggered Burger King to update its logo. The “whopper” design stayed, however it was slanted a little and surrounded by a blue crescent.Its “2021” logo style
is essentially a go back to the 1969-1999 logo. It’s been structured and upgraded slightly, but that is truly all.New 2021 Burger Kink Logo Its “2021 “logo style is essentially a
go back to the 1969-1999 logo design
. It’s been structured and upgraded slightly, but that is actually all.A masterclass in flat logo design There are three primary reasons why the brand-new logo design is a masterclass in flat logo style. To start with, it’s easy. Among the first
lessons a logo design designer finds out is that less is more in logo design. The less you try to pack into a logo design, the easier it is for audiences to absorb it quickly. This is especially essential in today’s fast-paced world.Secondly, it gets back on brand name. Just getting rid of the blue crescent would have enhanced the logo design. Blue is discovered in the natural world, however it
is not likely to be associated with wholesome food. Switching out the generic yellow circle for a whopper bun makes it clear that the logo design associates with a food business.Reorientating the text makes it much easier to scan rapidly. What’s more, the font style offers an image of thick, rich juiciness. It conveys the message that this is exactly what you can get out of a Hamburger King burger.Thirdly, it works
across a variety of media. Hamburger King needs a logo that looks as great on crumpled product packaging as it does on Instagram. This implies that vibrant is stunning. You desire chunky shapes, thick text, and brilliant colors.The power
of familiarity All the previous comments might apply to any logo. There is, nevertheless, one extra reason the brand-new Burger King logo is a winner. It links back to Hamburger King’s most established logo. Familiarity can be a powerful
tool. It’s one McDonald’s utilizes routinely( and efficiently). The new logo may permit Burger King to take a leaf out of its arch-rival’s playbook.