Marketing has been an essential part of every business in all industries. The sustainability of a business depends heavily on its sales. By doing marketing the right way, quality leads can be generated to increase sales and to ease sales closing.
What is Marketing?
Marketing is the art of developing, promoting, and selling goods and services to both consumers and businesses. Marketing is not just about goods and services; it extends to everything from places to ideas and everything in between. This poses several challenges for marketers to make strategic decisions.